July 30, 2010 Ourense, Spain Top Spanish designer Adolfo Dominguez has announced his company’s adoption of a vigorous new animal welfare policy, helped by People for the Ethical Treatment of Animals (PETA) US. This initiative leapfrogs Adolfo Dominguez to the forefront of companies throughout the worldwide fashion industry that have made animal welfare commitments.
With this initiative, Adolfo Dominguez joins the international campaign against “mulesing,” a gruesome practice in which Australian farmers cut chunks of flesh from lambs’ backsides in a crude attempt to control a maggot infestation called “flystrike”. Dom?nguez has also decided not to buy or sell skins–including those of exotic animals–or the feathers or plumage of live birds for use in the company’s clothing lines.
“Adolfo Dominguez is a recognized leader in fashion, but now he is also a recognized leader in ending animal abuse in his industry”, says the PETA Foundation’s director of special projects, Poorva Joshipura. “We applaud Adolfo Dominguez for making it clear that cruelty isn’t in fashion.”
Adolfo Dominguez reached $320 million in sales during 2009. The company joins many others?-including Gap Inc, Timberland, H&M, Liz Claiborne, HUGO BOSS, Perry Ellis International and Recreational Equipment Inc–that have prohibited mulesing at their manufacturers.